Chanel watches distinguish themselves as true creations. They respect the eternal cultural and aesthetic codes that guided Gabrielle Chanel throughout her lifetime. Simple aesthetic codes, real elegance.
These essential values inspired the House at the launch of the Première watch in 1987. Twenty five years later, the magic still continues, whatever the watches’ size, choice of materials or setting. The subsequent collections have all respected the same stylistic charter, found in the watches’ character and personality.
Born with the third millennium, the J12 watch was ahead of its time. It transformed ceramic into a precious material, rewriting the rules of watchmaking as it introduced ceramic's robustness and resistance to Chanel's timeless elegance. From deepest black in 2000 to the first white watch in 2003, the J12 is day and night, masculine and feminine, strength and elegance, mystery and clarity.