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Swiss Avant-Gard Since 1860

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Prestige, performance, avant-garde technology and absolute reliability have characterized luxury watch TAG (Techniques d'Avant Garde) Heuer's philosophy since its founding in 1860.

TAG Heuer were the first watch brand to partner with racing drivers and a F1 team and to create luxurious chronographs with a precision of 1/10th, 1/100th, 1/1’000th and 1/10’000th of a second.

Ground breaking and innovative, TAG Heuer boasts some of the world's most glamorous celebrities as brand ambassadors, ensuring it is internationally recognised and sought after.

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