rolex new watches 2024 1908 cover M52506 0002 2401jva 001 RVB RO9734 1

Rolex is presenting a new version of the Perpetual 1908 decked in 950 platinum and graced with an ice blue dial featuring a guilloché rice-grain motif.

This rosette-like design is distinctive for its three-dimensional, repeating geometric pattern.

With the introduction of a dial created via guillochage, or engine turning – a technique that uses a turning tool to sculpt a pattern into a surface – Rolex is pursuing the course it has set for the Perpetual collection as a tribute to the classic art of watchmaking infused with the brand’s know-how and creativity. The watch presented is mounted on a brown alligator leather strap fitted with a Dualclasp, a double folding clasp.

The 1908 is equipped with calibre 7140, a movement at the forefront of watchmaking technology that features bridges decorated with Rolex Côtes de Genève and a cut-out oscillating weight. Calibre 7140 enables the 1908 to display the small seconds, as well as the hours and minutes.

Classic and contemporaryClassic and contemporary

Classic and contemporary

Inspired by one of the first Rolex watches fitted with the Perpetual rotor, the 1908 belongs to the Perpetual collection. Launched in 2023, this collection is a reinterpretation of traditional horological style imbued with quintessential watchmaking expertise and the aesthetic heritage of Rolex. This elegant and understated watch was named ‘1908’ in homage to the year Hans Wilsdorf devised the name ‘Rolex’ to sign his creations and registered the brand in Switzerland.

Refined elegance of the caseRefined elegance of the case

Refined elegance of the case

The 1908 features a 39 mm case, with gracious lines and a transparent back that allows the refined aesthetics of the movement to be admired as well as the pivoting of the oscillating weight. The curve of the lugs is highlighted thanks to a gentle chamfering on their top edges. The bezel is divided – the lower part being given an elegant fluting and the upper part domed. On the new version presented, the case is crafted in 950 platinum.

rolex new watches 2024 1908 ambiance M52506 0002 2401jva 002 rvb ROLEX  1 224c7d2a d913 4e0f b170 7f7042890611
Perpetual calibre 7140Perpetual calibre 7140

Perpetual calibre 7140

The 1908 is driven by calibre 7140, a movement entirely developed and manufactured by Rolex that was released in 2023 for the launch of this model, which it exclusively equips. A distillation of technology, this self-winding mechanical movement delivers outstanding performance, particularly in terms of precision, power reserve, convenience and reliability.

Calibre 7140 demonstrates carefully finished aesthetics, notably on the bridges, which feature Rolex Côtes de Genève – a decoration that differs from traditional Côtes de Genève for the slight polished groove between each band.

Leather strapLeather strap

Leather strap

Fitted with a matt brown alligator leather strap with tone-on-tone stitching, the new 1908 is perfectly at home in an elegant, classic wardrobe. Its green calfskin lining is a discreet tribute to the signature colour of the brand. The strap is equipped with a double folding Dualclasp in 950 platinum which, thanks to its carefully designed shape, always sits centred on the wrist.

Superlative Chronometer certificationSuperlative Chronometer certification

Superlative Chronometer certification

Like all Rolex watches, the Perpetual 1908 is covered by the Superlative Chronometer certification redefined by Rolex in 2015. This designation testifies that every watch leaving the brand’s workshops has successfully undergone a series of tests conducted by Rolex in its own laboratories according to its own criteria, following the official certification of the movements by the Swiss Official Chronometer Testing Institute (COSC).