Elegance is an Attitude

Longines bases the signature timeless elegance of its products on an aesthetic heritage which it updates and applies with a skilled balance between refinement and classical design. Founded in 1832 Longines boasts a technical expertise born of tradition, elegance and performance.

Elegance – its fundamental value – remains the principle by which all its activities in every corner of the world are governed today.

Since Longines began, the ambition of the firm’s creators, Auguste Agassiz and Ernest Francillon, has remained intact: to be aware of trends, to risk technical and aesthetic innovation without falling prey to fashion fads, and to achieve excellence with restraint.